Kalari wrote on May 29
th, 2013 at 12:08pm:
Yes but you keep saying that as if you know who generates the most revenue.
I know I no longer fit that bill I used to spend oodles on the game just for cosemetics, then mana pots, xp pots, the brief period when I was premium I spend a boat load unlocking stuff I used to have as VIP as well.
Now I have a free lifetime sub, I used to buy extra points a month now all that money is going into other mmo's pockets.
I get what you are trying to say but I have seen more money churned out by hardcore players. You keep countering its the other side who pays more neither of us have enough proof of this. And I am pretty sure Turbine really does not wish to alienate any potential paying customers no matter what their skill level. The players themselves may not be important but their money always is.
Agreed. Only Turbine knows who spends the most money. We don't. I am inferring this based on their actions. I believe they will target development at those who spend the most money. Thus, look at who they target and that's who is spending money.
They have all of the following in a database that can be data mined:
Player by Player $$ spent(you buying points) in store. (Also with time break outs for when they spend. Weekends vs weekdays, per week, per month, time of month, etc.)
Player by Player points spent on items in store. (Also with break outs for when and which items purchased.)
Player by Player hours in-game. (Also with time breakouts)
Player by Player quests run. With difficulty. Raid runs. TR's.
Based on this information they can develop a matrix of who spends the most money. What they spend it on. How long they play for on average. What quest chains they run the most. What they do the most (EE runs, raids, TR's, etc).
If you think they are totally incompetent and don't know how to do this in a 300 person software company, I think you are mistaken. I've seen this done as a consultant for software companies that are a 10th their size in all industries. SaaS/Cloud computing/B2B or B2C model firms all track and mine this data as decision points.
If you think that their executive management is not staring at these reports when they plan their future development projects, I think you are very mistaken. The surveys they send out can also be tied back to the above information. They aren't anonymous. So the results about what you want can be weighted by your store purchases.
The stuff you see coming out in the new releases is targeted at some portion of their population. Turbine knows before they begin developing it whom they are targeting.
If none of the stuff that they are developing is of interest to you, then the logical assumption is that you are not their target. The assumption that they are trying to target you but are incompetent in doing so is flawed, in my opinion.
The assumption that they should be targeting you if they are not, is also flawed. The only reason they target content and features at a segment of the population is if the numbers show it will be profitable to do so. If your segment is not showing enough profitability, you don't get targeted. You can call them stupid and incompetent for not valuing your segment more than they do, but it is my opinion that incompetence is not a factor in that decision.
I think we can all agree that the target Turbine is aiming at in U18 and Shadowfell is not the hard core end gamers. That being the case you can either determine it is because they are intentionally targeting a different segment based on profitability analysis or you can determine that it is because they are stupid incompetent idiots who don't know their own game as well as the players.