Memnir wrote on Dec 20
th, 2013 at 11:47am:
You make the mistake of thinking WB gives even one single fuck about DDO.
You make the mistake of thinking of WB as one entity with one mind.
WB is a company of around 10,000 people. A few of whom give a fuck about DDO. There is a junior assistant VP somewhere right above Turbine's exec staff who cares about the revenue Turbine generates and where it comes from, and maybe a few more piss-ant middle managers as well. Mostly because their personal bonuses are based on it, amongst other things.
Do the shareholders give one fuck? No.
Does the board? No.
Does the CEO or anyone in senior management? No.
But, honestly, in a company that size, the overwhelming majority of decisions about products and services are made at a level below senior management. The decision to discontinue of DDO as a product probably wouldn't even raise to an AVP level. The decision to invest more in it, likewise, doesn't rest there. Whoever is making those decisions, though, does give a fuck. Because it's their small little kingdom in the empire. And they only raise up the chain of command if their kingdom outperforms the other kingdoms.
Oddly, the guys who care now are probably completely different from the M&A guys who made the decision to buy Turbine in the first place. That decision was made without consideration for DDO as a revenue stream, most likely. So, even the guys who made the buy decision probably didn't give one fuck about DDO. But, they are on to the next acquisition project. Operations are not their concern.