Asheras wrote on Jan 28
th, 2016 at 9:47pm:
Be serious. Otto's boxes, xp pots, stat tomes, and mana pots pay for more content than actual content. If you think content is a top seller in the store then you haven't been paying attention.
If you are a fan of more content then you want Turbine making this stuff so that people will buy it. I don't care if someone wants to spend their own money on some exilir that will give an undocumented (read: microscopic) boost to the possibility of getting better loot.
Maybe within a certain demographic, but it isn't universal, and I'd want to see some references before even believing it was true on average.
A quick survey of my guild mates who have logged in in the last 6 moths gave quite different results. Of the 8 recent logins, all had purchased adventure packs and/or classes or races, none had purchased Ottos boxes, and only 1 had even purchased Tomes or Spell Pots. None had purchased bypass timers, potions other than spell points, spirit cakes, etc. Shared bank space and a few bags, too, I guess those aren't really content either, but they certainly aren't in the same class as loot potions.
I'm not certain you are wrong, but I'm not convinced you're right, either. Generalizing that those things generate more revenue than content has tenuous support at best.
Furthermore, all of those things are useless without content to use them in. Even if I ceded the point on overall dollar value of the non-content sales, the content is what provides the opportunity to make those sales. A movie theater may make more money off the concession stand than it does off the admission for the movie, but they can't stop showing movies, or even just show crap movies. They need good content to get people in the door and keep them coming back.