Frank wrote on Sep 13
th, 2018 at 4:00am:
The game would not exist if everyone played for free, and yet I know (or knew since they seem to have all bailed) a few players who took pride in not spending a nickel on the game.
Those guys piss me off. I'll admit when I first started playing I had some hang ups with paying money for an on-line game, but if someone has been playing 2, 5, 10 plus years and they're not even premium - they're basically just white trash rednecks and there's nothing you can do to make them spend money on the game.
But they are a minority and honestly, SSG still needs them. A more active game is going to last longer, even if 10 or even 20% of the players aren't spending money.
What pissed me off was the post on the motherboards about the daily dice sucking.
The new daily dice rewards
totally suck. I throw way more of my dice prizes on the ground now than I ever did before.
Problem is, if anyone at SSG has ever taken a business course, it was something basic at a community college. They are freaking clueless with how these things work.
They see the daily dice as an introduction to the store, which it absolutely
should be - but on the other hand, it absolutely
isn't.First and foremost it needs to be an incentive reward. You absolutely
have to give people a reason and motivation to log into the game every fucking day. You don't want them playing other games. You don't want them bored with the game. You seriously don't want them to not log in for more than a day or two because the longer they stay logged out, the higher probability there is of realizing that they are absolutely wasting their time and life with your game.
A short break can quickly become 6 months, a year, or forever away playing and paying for something else.
You need incentive programs. Absolutely there should be better programs for subscribers, but you want everyone logging in as much as possible. The longer they play, the higher chance of them spending money. I've sworn up and down a half a dozen times I'd never give them another penny and I still end up dropping 50+ bucks every six months or so. It's not a lot, but it's way more than they'd get if I stopped playing.
And if you're smart, your incentive programs are also a taste of better services you can pay for. But you don't get people to buy the high price services by giving free samples of the cheapest crap you carry.
You need to give them enough of a taste they realize they
need this. A "free" sample I throw on the ground doesn't motivate me to buy more nor does it make me feel like a valued customer.
"but it's free..."
Eat a dick and learn how to business.