Not sure who or what EG7 is, but Daybreak has been bought out.

https://www.ddo.com/forums/showthread.php/520173-Daybreak-Acquisition-News-and-S...

From Sev:

Greetings! As our players have read, Enad Global 7 (EG7) entered into an agreement to acquire 100% of the shares in Daybreak Game Company today. We are excited about EG7 and we welcome them into our family. We are also excited to be part of such a great collaboration. We just wanted to let our players know that this will have no impact on the development of Dungeons and Dragons Online, The Lord of the Rings Online, and operations for us at Standing Stone Games. Our teams are working as hard as always to bring new and exciting things to our games in the months and years to come.

We've been encouraged by your support this year, and we're hard at work planning 2021 and beyond. We'll have a more forward-looking Producer's Letter in the new year, and that is where we'll talk about our next classic pack, a new event, and a whole lot more.

From everyone at Standing Stone Games, we wish you and yours well throughout this season of holidays around the world.

Some digging says daybrok was somehow worth USD 300 million USD and EG7 paid in a cash. EG7 is based out of Sweden.

I don't think there's anything more to read into this other than "one company bought another". As long as DDO stays profitable it'll keep running.

"We are excited about EG7 and we welcome them into our family."

No, that's not how it works shit for brains.  They may or may not welcome you and your other hackish scrubs into their family.

https://www.enadglobal7.com/wp-content/uploads/2020/12/EG7-Investor-Presentation...

So from this presentation it clearly sates that SSG's ass is owned by Daybroke.

Bitch ass nigga Severlin told that there will be no impact on development on LOTRO/DDO, but there's an upgrade planned for LOTRO in 2022.

Lot of interesting data in that EG7 presentation.  Like slides 12, 15, and 28 which clearly delineate the relationship between SSG and Daybreak.

I thought DDO is in much rougher state than it is.

22k subs and 40k monthly users does seem to be decent for this game.

Jerky wrote on Dec 2^nd, 2020 at 2:53am:


No that sounds about right. Pretty sure I average out to that much when I'm really actively playing(despite having sworn several times to never spend another time on this game...)

OgreMealReady wrote on Dec 2^nd, 2020 at 9:18am:


That does show the game as MUCH healthier than we thought. The data from playeraudit presents a much smaller active user picture, but if there's 22k subsrcribers and 40k unique logins thats a lot better.

Asheras wrote on Dec 2^nd, 2020 at 12:55pm:


Me, my alts, my cat, and the voices in my head. Also maybe Head-Meat.

small line on page 15 :
1) YTD Bookings as of September 30 2020,
2) as of September 2020. Memberrs defined as customers who have purchases a monthly membership

Now DDO having the best ARPU well above the two Everquest and LoTRO is a fucking surprise.
But it explain why they haven't killed it despite all our doom and gloom ... it's the Golden Goose.

One thing DDO might be able to capitalize on is the 2022 LoTRO upgrade :
Quote:


Since both DDO and LoTRO share the same game engine... getting the same update would dilute the cost between the two games instead of putting in on one game.

now : https://www.investing.com/equities/toadman-interactive-company-profile

apparently Enad Global 7 is also known as Toadman Interractive and while it's registered in Stockholm it doesn't appears to be easy to acquire shares. Now there's several funds in the sharholder list, so it must be possible to get some shares.  ( https://www.enadglobal7.com/the-share/ )

Yes, they did fucking play on the "game dying, we need you to support us" "this is your favourite game, every penny counts" etc etc.
"little independent studio"...

HOW do people spend $65/mo on this game?
I know some people spend a more money when Hard Core starts up, but how the hell does someone who has played for 3+ years spend that each month?

S_O_B wrote on Dec 2^nd, 2020 at 6:44pm:


Let them. They pay for your game.

But back to the OP - Daybreak was doing shit in terms of publishing.
1. They didn't bother to run commercial campaigns to promote DDO.
2. They removed lot of paying options (Subway cards, pay by phone in lot of countries, bank transfers etc) so less revenue. (this was also WB fault)
3. They switched to 3'rd party store solutions (Xolla, Old ddo market) and pays them a huge chunk of revenue (like 20%?) instead of keeping their own (old DDOstore, new Market).

How they even float above?

Farmer wrote on Dec 2^nd, 2020 at 3:51pm:


Who is “they”?   I never saw anyone at ssg say anything that suggested “the game was dying”.  That’s only ever come from players.   Unless you have a quote?   

I recall once or twice Lynnabel stating the game was doing great.   But he’s the only dev I’ve even seen comment in writing.  And that was a generic superlative.